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October 2016

MAX
The new hobo by Lancel

Natural ease that charms and captivates, distinction that looks effortless. Such are the hallmarks of the Parisian woman. Whether around the house or strolling through the city’s many parks, we imagine her wearing a simple cashmere sweater and a pair of jeans, a glowing smile on her face. Her ultimate beauty secret. In the morning, it only takes her a few minutes to get ready. She knows what looks good on her. Why give in to here-today-gone-tomorrow fads when discreet luxury and perfect lines are what she wants most? Max is everything she expects in a bag—a clean, crisp, timeless look. Simple and ingenious. Between her and her Max, it’s the perfect couple.
Max is constructed like a hobo bag: spacious format, soft leather, worn over the shoulder. It was conceived for running—or wandering—around the city, filled with all the things a woman needs. The pure lines are right for any situation, from hectic days on the job to quiet evenings, from spur-of-the-moment get-togethers after work to dinners with girlfriends. The grained leather moves with her and the buffalo-embossed texture naturally keeps pace with her body as she walks… Max is sensual.
Max is minimalist yet still sports the luxury features immediately recognizable as Lancel quality. Along with large blocks of solid-color leather, the bag presents the excellent finishing and unmistakably Lancel attributes found on every bag made by the House: cross-hatch topstitching and edges dyed in contrasting colors for a modern look. The handles feature the L-shaped sculpted metal work --inspired by the Lancel archives—that give the bag its distinguished identity. Their refined aspect is in perfect harmony with the bag’s sporty-chic allure, the masculine/feminine twist so characteristic of the House.
Max is sized for on-the-go, connected women. The rightful heir to Lancel’s subtle, delicate ingenuity, the bag incudes large compartments that enable a women to organize her life just the way she likes: An inside zipper pocket, two patch pockets and another pocket for phones. With its over-sized zipper, accessing Max is ultra-easy, yet nothing of its inner complexity is visible on the outside. Pure, clean, simple lines for a bag that is, in the words of the famed French poet Baudelaire, nothing but luxury, tranquility and pleasure!
Max is available in two sizes, S and L, and both models feature the iconic grosgrain lining in Lancel red. The colors are those of a timeless wardrobe: Lancel red, black, camel, muted blue and eggplant. Also available is a line of smaller leather goods that play to the essential Max look: two wallets in smooth or grained leather as well as a precious leather/python mix that sports the signature L.
Max, a boy’s name for a bag that’s truly hers!

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